nightgarden.org

Our clients fight a battle that is different from ours. They fight to spend less time, space and money than last year. They sell, invest and earn more than their smaller competitors. They increase their product assortments and varieties every year so to benefit from a higher market share.

Retailers of home equipment products are aiming for more space, light and a superior experience that puts their products on perfect store display. They invest a lot in ever more retail space, so furniture can be shown as if in their customers houses. We wanted to go one step further and display consumers individual homes around these products.

Some home equipment retailers passed by and asked us to remove the weight and difficult handling of their products and let them look good, everywhere at any time. Squareclock can teleport bulky, static objects into virtual space. It can put them into everybody’s virtual home and pass or fail the test of personal fit. Odd enough that consumers still want to see the real thing, still want to spend their Saturdays in shopping malls. At least they can now experience the real thing after they have virtually planned and cofinigured in almost the same visual attractiveness.

beginnings

Initially the Squareclock pioneers Guillaume, Eric and Vincent imagined phaser-proof car protection systems, new generation jet packs and ubiquituous media broadcasting units based in space, as their source of revenues. In the end however, reality caught up with them and let them work out a 3D technology for interior design that comes with a cloud based raytracing engine. Not as sophisticated, there appeared to be some commercial use to it. Their first clients from the old economy considered homes in virtual reality, shared and distributed through the internet, pure science fiction.

We keep up with the spirit of tomorrow as a troup of fearless r&d fighters. In small teams we challenge the rules of old industries so to reduce complexity. In teams we find bugs and kill them with deliberate satisfaction. When an airstrike hits, we duck, hide and reboot. When we are ambushed by a crash, we take it easy, figure out a plan and escape with all the brainforce the collective can afford. When storm shuts down the power supply of our office, we go home to our families and wait for the French government to act.