Our clients fight a battle that is different from ours. They fight to spend less time, space and money than last year. They sell, invest and earn more than their smaller competitors. They increase their product assortments and varieties every year so to benefit from a higher market share.
Retailers of home equipment products are aiming for more space, light and a superior experience that puts their products on perfect store display. They invest a lot in ever more retail space, so furniture can be shown as if in their customers houses. We wanted to go one step further and display consumers individual homes around these products.
Some home equipment retailers passed by and asked us to remove the weight and difficult handling of their products and let them look good, everywhere at any time. Squareclock can teleport bulky, static objects into virtual space. It can put them into everybody’s virtual home and pass or fail the test of personal fit. Odd enough that consumers still want to see the real thing, still want to spend their Saturdays in shopping malls. At least they can now experience the real thing after they have virtually planned and cofinigured in almost the same visual attractiveness.