The startup approach to innovation
i) My first days in a startup. Squareclock is a collection of geeks who don’t need innovation. That’s just what we are perceived by others to do. For us it’s normal stuff we like to do and others don’t. Nothing more than solving problems we ourselves have caused, based on nothing less than rocket science.
Here in Courbevoie next to Paris, specialized, large scale development efforts are compensated by lateral, concurrent brainmixing. Armies of developers are replaced by a commando of warriors who engage the force of mathematical algorithms to visualize simplicity. But: we don’t cherish the less is more approach. There is a massive brain behind the cute, easy to use applications we build. Our value is built on integrated thinking.
You can’t use a battery, ballpoint pen, air freshener, rubber band, tweezers, nasal spray and a turkey baster to create a bullet proof protective shield around a hamster. Or can you?
As long as big corporations and researchers develop the ingredients, folks like us can choose the best patch it together to more than just the sum of all components. And that’s exactly what we do here, at Squareclock. We compile, integrate and rethink.